The Nylas Cloud APIs are also built around data privacy and security. "If we didn’t use the Nylas Cloud APIs, it would have taken 6-12 months just to get a prototype, and another 6 months before it was production ready." If we didn’t use the Nylas Cloud APIs, it would have taken 6-12 months just to get a prototype, and another 6 months before it was production ready,” said Max Mautner, the LeadGenius engineering manager who led the email project. If we had to do this ourselves, it would have been an absolute disaster. “We had to decide between using Nylas, making our own version, or not offering email outreach at all. Nylas Cloud APIs provided a fast, secure solution They decided to bring email automation in-house and evaluated the Nylas Cloud APIs as the basis for building their own tools. Gmail, Exchange, and IMAP segment all their various potential users onto disparate systems, and their business logic didn’t have the capability to connect to email directly. This process was error-prone, unscalable, and sometimes resulted in lost customers due to human error.Īdding to the complexity of the problem, the company’s users were siloed behind their archaic email providers and protocols. Their teams had to buy ToutApp licenses and use them on their clients’ behalf. LeadGenius needed email functionality to scaleĪs LeadGenius grew, it became increasingly challenging for the company to provide its full service email and outreach management experience at scale. It manages the initial outreach, then sends personalized messages on behalf of its users to nurture prospects into customers. The LeadGenius service includes email outreach campaigns. Founded in 2011, LeadGenius helps companies like Box, Google, and Stripe automate lead generation and optimize lead-to-customer conversion rates. Using a combination of machine learning and real human researchers, it helps businesses find and connect with customers. LeadGenius equips sales and marketing teams with custom B2B lead data at scale. "Our customers generated over $50 million in pipeline revenue through Nylas.which is a big success for us!” - Anand Kulkarni, Founder of LeadGenius
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